Latitude Festival 'worth £100m over next 20 years'
Tourism chiefs in Suffolk anticipate that the successful Latitude Festival will rake in £100 million in tourism revenues over the next 20 years.
According to estimates from promotional agency Choose Suffolk published in the East Anglian Daily Times, the Latitude Festival is worth in the region of £5 million a year to the local economy.
Local holiday home and guesthouse owners, along with local businesses, benefit considerably from the increase in trade over the weekend of the festival.
Tim Passmore, chief executive of Choose Suffolk, told the local newspaper that the Latitude Festival is a nationally recognised festival that Suffolk is very proud to host.
"It attracts thousands of visitors to our county which in turn brings a boost to our businesses and the local economy," he said.
"We look forward to welcoming Latitude visitors back to Suffolk throughout the rest of the year to enjoy what we have to offer."
The Latitude Festival took place over the weekend and featured highlights including headline sets by the National, Paolo Nutini and Suede.
Posted by James Ford