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A new platform which will improve the delivery of internet video is being developed by BT, it has been announced.
BT is in talks with rival internet service providers (ISPs) to implement the new system, which would see video stored on ISP networks instead of the web.
This would get around the problem of the rapidly increasing bandwidth that is necessary to stream all of the internet's video content. Currently 30 minutes of video requires the same bandwidth as 78,000 average emails.
Content providers would have to pay the ISPs to store the videos but in return could offer uninterrupted viewing, even at peak times.
BT told Reuters that the new system would "open up new market opportunities for both content providers and ISPs and enable ISPs to maintain their end user relationships, by addressing the bandwidth issues that will put a strain on any network".
The news comes after an announcement last week that YouTube would start to offer a new "feather" service which would allow people to view videos at a lower bandwidth.
Posted by Robert Long