Reading's official beer returning this year
Holders of Reading festival tickets will be offered all sorts of fun and plenty of refreshment this year by Tuborg, the event's official beer.
The beverage brand will be represented at Tuborg Town, an area comprising attractions such as the Beat the Intro bungee run, where groups of friends will be able to compete with one another in a fun and unusual challenge.
All participants who complete the bungee run will be entered into a competition to win an array of prizes, ranging from beach balls to side-of-stage access.
Tuborg will also be offering a 'customisation station', where visitors can have their festival look jazzed up by a team of girls wielding hairspray and face paint.
A camera crew representing the brand will be roaming around the festival taking pictures of revellers, which will be posted on Tuborg's Facebook page.
It has also been confirmed that the Jack Daniel's Experience will be returning to the Leeds and Reading festivals this summer, providing food, drink, games and more for guests to enjoy.
Posted by James Ford
